Current champion Mercedes will launch the 2017 car they which to defend their Formula 1 titles at their home ground Silverstone on Thursday, February 23.
The triple champions will unveil the F1 W08 and take to the British GP track for its very first laps on the same day as a part of an initial pre-testing shakedown and filming day. This is happening just a day before rivals Ferrari take the covers off their new car at their private Fiorano test circuit in Italy and complete initial shakedown laps before winter testing begins on February 27 in Barcelona.
The Silverstone event will also involve a fan meet-and-greet with Lewis Hamilton and his yet to be announced new team mate, with the Silver Arrows offering a few lucky supporters the chance to join them for the launch.
The unveiling of the new Mercedes W08 will invariably be one of the most eagerly-anticipated of 2017's 'launch season', particularly as it will be the first chance for rivals to catch a glimpse of the world champions' interpretation of the sport's new aero rules.
In a drive for faster and more aggressive-looking cars, 2017's challengers will feature wider front wings, shorter rear wings and overall increases in downforce.
It promises to be a whole lot of fun and excitement this season as Red Bull are expected to mount a more sustained challenge to Mercedes' recent dominance of F1 in 2017, while Ferrari are also eyeing significant strides after they failed to win a single race throughout the 2016 season.
